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The path to becoming a leader is largely a journey of self-transformation.

We need all the help we can get.

Leadership is an honor, a privilege and a deep obligation.

As mentioned before, these text sections are multi-purpose. At this point on the page, we've highlighted the main features, introduced the product and presented some social proof. Many readers will still need a lot more convincing before they are ready to buy.

A text section like this is great for describing your product in detail and telling a story about the benefits it will bring to a customer. It is also a good idea to address potential objections that are on your reader's mind (e.g. "will this really work for me?") in text sections like this.

Books that will make you a better datapreneur

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Benefit 1 Title

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Benefit 2 Title

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Benefit 3 Title

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Evergreen articles on Leadership

Need to describe something in more detail? Want to tell a story to help your visitor connect with you and your brand? Want to highlight some example use cases? Looking to describe the pain point your product solves? This text section is where all this story-telling and copywriting belongs.


You can duplicate this section and use it in multiple places on your sales page, wherever you need to elaborate on something.

Note: keep your paragraphs short to avoid the "wall of text" effect and mix things up with text highlights and sub headings.

A short list of my favorite articles (in no particular order)

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